Today the rinnykin team is thrilled to take a moment to shine a spotlight on one of our recently completed projects: developing the brand identity for Lanyard Literacy!
Lanyard Literacy is a highly targeted tutoring company focused on helping children (generally pre-school through 6th grade) improve their literacy skills. Founder Natalie Levy reached out to the rinnykin team a few months ago, and asked us to help develop a corresponding visual identity to go along with her fantastic company name and mission to provide a completely custom approach to learning for each and every child.
Natalie wanted to focus on using bright colors that would be fun and attractive to her target audience (young students), but also modern and fresh to appeal to her sophisticated clientele (New York City parents). Given the name of her company and the way it’s been integrated into Lanyard Literacy’s approach (her tutoring method involves “weaving strands of literacy together”), we agreed incorporating strings, weaving and/or lanyards would be a great way to boldly represent her company mission. We started with a lot of different ideas…
And ultimately narrowed it down to this final design!
I’m thrilled with how it turned out, love the primary colors and how we were able to distill a campy lanyard into a bold and fresh design. The best part is that we came up with many iterations – both horizontal and vertical – so Lanyard Literacy can use the lanyard alone or with a monogram on notebooks and other fun school supplies!
Thank you Lanyard Literacy for being such a wonderful client and a fun and challenging project to spend our spring working away on! We look forward to seeing all the amazing work you will do with kids in NYC and beyond!
If you’re looking for literacy help for your child, be sure to check out Lanyard Literacy’s website in the coming months (it’s still under construction), and follow them on Twitter! Natalie is a certified New York state teacher, and has her masters in childhood general and special education – this girl knows what’s up!